Search Engine Optimization (SEO)

An increasingly vital role of front-end Web development is the proper implantation of search engine optimization (SEO). The pillars of SEO include:

• Designing an HTML document structure aligned with the hierarchical interpretation of Web browsers
  
  
• Coding semantically written Web pages that adhere to industry-accepted standards
  
  
• Targeting substantive content for Web crawlers; eliminating non-substantive content
  
  
• Tagging substantive images with proper syntax
  
  
• Encouraging links to your site
• Sticky - user doesn't hit the back button
• Google AdWords keywords search tool
  https://adwords.google.com/o/Targeting/Explorer?stylePrefOverride=2&__u=3272884256&__c=3795468896&stylePrefOverride=2&__u=3272884256&__c=3795468896#search.none