An increasingly vital role of front-end Web development is the proper implantation of search engine optimization (SEO). The pillars of SEO include:
Designing an HTML document structure aligned with the hierarchical interpretation of Web browsers
Coding semantically written Web pages that adhere to industry-accepted standards
Targeting substantive content for Web crawlers; eliminating non-substantive content
Tagging substantive images with proper syntax
Encouraging links to your site
Sticky - user doesn't hit the back button
